I wrote earlier about efforts that have gone into preserving what are known as ephemeral films: productions geared for educational, advertising or other uses separate from theatrical releases. One of the largest online sources for these films is the Internet Archive, which has thousands of titles, many of which have long lived in obscurity. Now accessible in digital form, these films are open to discovery.
A colleague pointed me to a U.S. government film in the IA FedFlix collection, The American Scene Series, Number 11: The Library of Congress. It was made by the Office of War Information, Overseas Branch, around 1945. Over the course of 20 minutes it presents a remarkable portrait of the Library at that time. The film mentions the Library’s work to conduct field recordings of “unknown primitive singers” and has brief clips of two recording sessions.
The second clip is also remarkable: Woody Guthrie singing “Ranger’s Command,” again in a rural setting with recording gear in evidence. The Guthrie clip is already on YouTube, but is no less compelling than the first.
I think I may spend more time trolling through these old films for such unexpected treasures. But only the digitized versions!
Why should anyone care about digital preservation?
Those of us who work in the field ponder this question. Our personal conviction is secure; we know that select digital information is valuable for current and future use. We know also how fragile that information is and how easily it can disappear.
But making the case to funders, institutional leaders and even Uncle Bob can be tough. Layers of opacity get in the way. With what seems to be unlimited information about everything on the web 24-7, arguing that data is at risk may seem counterintuitive. Venturing into topics like bit rot, media migration and metadata augmentation often leads to glazed eyes. Making the case that new forms of information, such as social media and websites, should be collected by institutions that preserve Gutenberg Bibles and Civil War documents can cause consternation.
If our culture is going to succeed in preserving important digital information, more effective arguments are needed. I think there are a couple of messages and one medium in particular that are worth exploring.
The messages are basic. Economic and social progress has depended for centuries on information kept by libraries, archives, museums and other collecting organizations. For this benefit to continue, these organizations must expand their capacity to keep digital information, which is now the dominant form of documented human knowledge. There is a nice hook, too: personal archiving.
With so many digital cameras, smartphones, laptops and tablets in circulation, many people are themselves responsible for personal digital collections. Helping them understand the need to care for and preserve their family digital photographs also builds a larger awareness about the value of digital preservation. One might say that like politics, digital preservation is local.
Video may be the best medium yet invented to put information in the human brain. One recent theory credits this to “dual coding,” which basically means the information that we see and hear is both easier to learn and remember.
Maybe this underlies a natural tendency to prefer audio-visual over text. In any event, advertisers certainly get it. “There’s no doubt that web videos are cool and fun to watch – certainly more fun than reading page after page of text,” proclaims the Switchmarketing website. “But does it actually work? Absolutely!”
This sentiment was reinforced for me when I asked a savvy educational specialist about the best way to communicate about digital preservation on the web. His advice went right to the point: “short videos like you see on YouTube.”
Starting in 2009, the Library of Congress digital preservation team began producing videos (full disclosure: I am part of the team). The idea was to promote digital preservation as a fundamental part of the Library’s mission and why it matters to individuals. The assumption here was that both these messages would communicate best in a casual, entertaining way.
All this points to a the effectiveness of web video as a highly effective channel for communication, particularly for younger people. The Pew Internet & American Life Project presents evidence that more “millennials” (ages 18-33) use the web for watching videos than they do for getting news or shopping.
The only challenge is to somehow work in digital preservation between autotuned declarations and talking fruit!